From August 15 - August 21, 2016, U.S. brands and properties captured 465 million total actions (likes, shares and comments) from Facebook posts. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in the ranking below.
The Huffington Post (Media Publisher) was number one in the ranking with 2.6 million Facebook actions. The Huffington Post's most-engaged posts was one of the greatest moments from Rio 2016 that An Iranian Woman Won an Medal for the First Time. NFL (Sports) ranked second with almost 1.3 million actions driven by posts featuring Dak Prescott's highlight and schedule for its 2016 preseason.
Lenovo's (Consumer Electronics) top posts were led by Emoji Art Contest. Of the top performing brands, Informatica Corp. (Business Services) saw the highest growth in Facebook actions over the previous week at 97%, driven by posts featuring its Metadata Management Services.
i Total actions include all post-level likes, shares and comments.
ii Total content includes all posts published by each brand across Facebook.
iii Actions per post is a calculation of the average number of post-level actions received, every time content is published.
iv Total followers includes the number of Facebook fans for each brand as of August 21, 2016.