Instagram has published a new listing of popular gift ideas for the holiday season, based on some of the year's most popular hashtag trends among users.
As explained by Instagram:
"Whether you’re a #NewParent or need a holiday #PartyLewk, we’ve got a collection for you. Every product is shoppable on Instagram, and you can purchase using checkout without leaving the app. You can also save products to a personal shopping collection while browsing for friends and family, or create your own wishlist."
The collections themselves are set out with interesting lighting and display elements, with each also including links to specific products, and the Instagram profiles behind them.
From a marketing perspective, it's interesting to note the hashtags highlighted, and the product types included within Instagram's showcase.
The listed trends included in Instagram's collection are:
Those six tags provide some insight into what Instagram users are interested in, and shopping for within the app. If you're considering ways to maximize your marketing efforts on the platform, it may well be worth considering if/how these trends might fit with your products, and looking at the products within each to see if there are any relevant trends.
There's not a heap to go on, Instagram hasn't included specific breakdowns or in-depth data. But it may be another research tool to consider as you look at your Instagram strategy for 2020.
You can check out Instagram's full popular product listing here.