Instagram's Replacing 'Stars' with 'Flags' in Direct Messages
Here's a quick one - though relevant considering the rising use of Instagram DMs. This week, the platform is updating its messaging 'Stars', used to indicate specific messages you might want to come back to at another time, to 'Flags'.
Why the change?
We've asked Instagram for clarification (and will update when we hear back), but it makes sense - when marking a message you want to come back to, it's more about flagging it than it is liking it, particularly as they're not visible to anyone else.
As noted, it's a minor change, but with around half of all Instagram users now also using the platform’s messaging tools, and more social media interactions switching to messaging, it makes sense for Instagram to give the option more focus.
Flagging messages may also be geared towards sharing more video content via message, with the platform looking to make a push on IGTV. Seemingly, it will make little difference, but the details are important, and can lead to habitual change.
Follow Andrew Hutchinson on Twitter