Is Your Corporate Blog Boring?
It's sad to read a headline like this one, but not unexpected. Readers bored rigid by corporate blogs, finds study. Yes, it's a real article. It's based on a research study conducted by Forrester Research. In 2006, 36 companies were promoting corporate blogs on their public websites. In 2007, that number dropped to 19. "Of 90 enterprise-sized companies with corporate...Link to original post