Generating demand has become a top priority for most companies in today's slower environment. The most successful programs are much more targeted than in past years and favor quality over quantity.

You're invited to join me at ITSMA's (IT Services Marketing Association) upcoming Marketing Leadership Forum May 6-7, 2008 in La Jolla, CA. I'll be giving a keynote on "The Playbook for Effective Lead Management"

Meet experts; mingle with your peers; and discover new strategies, and tactics. They have a great line up of speakers including:

John Aiello, CEO, SAVO
Brian Bakstran, Senior Vice President, Field Marketing, North America, CA
Paul Dunay, Global Director, Integrated Marketing, BearingPoint
Janis Fratamico, Director, Marketing, Global Business Services - Americas, IBM
Ajit Maira, Senior Vice President, ITSMA
Julie Meyers, Vice President, Global Marketing, Xerox Global Services
Jean Ostvoll, Global Marketing Director, Products, Accenture

I hope you can make it. Register here