In 2013, we hosted for the first time anywhere, the most expansive discussion from leading brands and smart people about how social is now part of how global businesses tell their stories, support and connect with customers, collaborate across global divides, and create new products and services.
As we approach 2016, we're still the only conference that is both editorially independent AND focused on social for large and mid-size firms. That's why you'll find unique content around enterprise-driven topics like employee advocacy and the global adoption of social at The Social Shake-Up, and you'll find brands presenting who work with a variety of vendors, and not just the ones hosting the conference.
In our recent buyer's journey survey, you told us that you look to Social Media Today's content and events to help you determine what you will need, strategically, to continually engage in a social and digital world. This year's theme, Social is the Soul of Digital, will be fleshed out with tracks on Culture and Global, Content and Creativity, Listening and Analytics, Customers and Collaboration, and Community and Influencers. You can check out our full agenda here.
For peer-to-peer networking there is no--pardon the pun--peer among your other conference choices in 2016. Atlanta is a fun destination and there is a growing tech scene there, as well as a few brands like Coca-Cola, Cox, Home Depot, UPS and AT&T. It's easy to get to, and there's nothing quite as beautiful as springtime in the South.
And to justify your trip even further this year, we'll be presenting more case studies, more keynotes, and our most popular workshop on Crisis Management.
And of course, brands, brands, brands, from all over the world and from the Atlanta area.