If you search the web for ways to increase your blog's overall reach, you'll probably find tactics for using social media buttons to make your content easily sharable or ways that to optimize your blog posts with relevant keywords. While these are great solutions for driving more traffic to your business's blog, sometimes the most effective ones are right under your nose. In this case, we are talking about using your audience to promote your blog.

Your readers each have their own social networks of friends and colleagues, and if they find your content to be entertaining and useful, they might just be willing to share it. Developing a strong content marketing strategy to deliver high quality, relevant, and trustworthy information through your blog is just the first step. Here are some ways that you can get your readers to become evangelists for your brand and help spread the word on the Internet about your blog:

1. Captivate your readers' attention with strong titles for blog posts. The majority of people will scan the headlines to determine if the content is worth reading, and your title needs to stand out and scream, "READ ME!!!" to your audience. Not only does this help in reeling your readers in, but it will likely increase the chances that your readers will share your post with their social networks, which will therefore tempt an entirely new group of potential readers to check out your blog.
2. Leverage social media. Be sure to add a few social sharing buttons at the bottom of each blog post. This will make it incredibly easy for your readers to share the content that made an impact on them simply with the click of a button.
3. Invite your friends and family to read your blog. While this may be daunting to some, your friends and family tend to be your best advocates and can really help to create awareness for your blog. Asking this group of people to share your blog posts with their social networks can help to really create some buzz and grow your readership.

As long as you are taking the time to create high quality content that your target audience will find useful and meaningful, leveraging your audience to promote your blog will be easy. The more buzz that you have for your blog, the easier it will be for existing and prospective readers to find your blog online.