With 347 million users across 200 countries, LinkedIn is one of the most popular social media sites in the world, and its popularity continues to grow. Nearly half of all B2B businesses are on the site, primarily thanks to its number one ranking among the best social network sites for lead generation.
How can businesses take advantage of such a powerful tool for lead generation? It starts with your profile page: Treat your profile like a professional brochure and include a detailed company summary at the top.
With easy-to-understand language, tell visitors what your company does and why it's great. Don't forget to use spell check and proofread your work - be known for your work, not your typos.
Once your profile is complete, actively participate on the site. By default, users can see when you view their profiles, so either use that to your advantage or change your settings. Treat your interactions on LinkedIn as important networking opportunities.
There's a level of etiquette on LinkedIn you won't find on Facebook or Twitter, and your experience on the site will be that much better if you follow these dos and don'ts.