LinkedIn is a key platform for B2B professionals, and one of the core sectors of focus for LinkedIn marketers is tech purchases, with the platform enabling providers to reach the decisions makers on behalf of many large-scale brands.
But as with many sectors, the tech discovery and purchasing journey has changed significantly in recent years. LinkedIn can, most definitely, play a significant role in your outreach, but you need to know what potential customers and looking for, and how they're sourcing relevant information.
To help with this, LinkedIn recently surveyed 5,241 professionals who "contribute to purchasing, implementing and adopting new technology solutions within their organizations". They've combined their findings into a new report, but the below infographic provides an overview of some of the key points.
You can check out LinkedIn's full "Enlightened Tech Buyer" report here.