He just wrapped up a data-rich presentation on trends in traditional vs. alternative media from 2001 to 2011. Out-of-home consumption has grown from 8% in 1960 to 43% today. "Institutional media," or btob, to grow at a faster rate than consumer.... more to come and I'll include slides when they arrive.
Live Blogging from Outlook 2008 at the Yale Club in New York
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