Social media has gone mainstream, and businesses that fail to recognize this will be left behind or soon out of business. Major U.S. brands have recognized the extraordinary power of tapping into social media for marketing and promotional purposes. Millions of Internet users use social networking websites each and every day-Facebook alone has 1 billion active users while YouTube attracts 800 million unique visitors per month.
How are top U.S. brands incorporating social media into their marketing arsenal? American Eagle Outfitters and Abercrombie and Fitch, two major clothing retailers, use Facebook to promote sales and new seasonal clothing choices. Victoria's Secret has created its own YouTube channel where Internet users can view supermodels sporting some of the chain's world-famous bras, panties, lingerie, and beauty collections. It's also using Pinterest, the most popular photo-sharing website on the Web today, to market and promote sexy lingerie as well as inspirational messages geared to women.
Have you witnessed any major brands trying to reach you via social media. Please share in the comments! Take a look at the awesome infographic below to learn more about retail marketing and social media.