Can a business of any size really afford marketing and sales departments that operate independently and often at odds with one another?
Not in 2012, say Dan Waldschmidt and Todd Schnick, who take on the longstanding conflict between sales and marketing in this episode of SalesChaosTV.
Citing author and management guru Tom Peters, Dan and Todd endorse greater interdepartmental dialogue -- and not just by using lip-service buzz words like alignment. Business units are hard to align, in fact, because as Todd points out, it's all about people and "you can't silo human beings."
So bring the two heads together, stop following the old-school rules and build a new team with the goal of porducing greater revenue. Edgy? Maybe, but that's what SalesChaosTV is all about.
Join this discussion with Dan (edgy entrepreneur) and Todd (intrepid marketer) in their latest episode of SalesChaosTV, sponsored by The Customer Collective. Engage them on Twitter at @DanWaldo and @ToddSchnick.