Media consumption on mobile devices is on the rise. By 2015, one-third of mobile users in America will regularly listen to music on their smart phones. Music and video already account for more than half the $30 billion mobile content market. Your fans expect the ultimate mobile experience in audio and video music, whether streamed or downloaded. Mobile consumers of music is a huge market, and mobile apps for musicians enable you to tap into various marketing opportunities, and literally be in the palm of your fans' hands.
Mobile apps for musicians provide the opportunity to sell music via iTunes, promote exclusive tracks, share videos, build a social media presence, send event notifications, start a fan loyalty program, create a mobile store, hold contests, engage with fans, and much more.
The YouTube Creator Studio app is a one-of-a-kind app that allows musicians to manage their YouTube channels using mobile devices. As a musician, you can interact with your fans and monitor channel performance on the go.
Broadcast your events live to your audience with LiveStream. The technology is device-agnostic and allows musicians to reach out to their fans via Android,Apple smartphones, or television. You can stream concerts or a behind-the-scenes videos, and even chat with your audience during the stream.
Bands and musicians are among the most followed and networked users on Facebook and Twitter. There are a number of mobile apps available for these sites. Tweet Lanes and Twidere are two free apps for twitter that have garnered good reviews. Use these to connect with your audience on Twitter. Tweet for a Track is a web application you can use to promote your music. Tweet the link to your song, and readers who retweet or share it on Facebook can download the song..
Facebook is easily the single largest platform for musicians. Many bands and artists run extremely popular pages on Facebook, for example Shakira, Eminem, and Justin Beiber. BandPage is the most popular service used by musicians seeking to connect with their fans and market their music. The BandPage app allows you to post tour dates, videos, photos, and more to your Facebook page. You can also earn royalties through BandPage for the music that is played on your Facebook page.
Bandsintown Concerts is an app that lists upcoming concerts. The app allows musicians to reach out to their audience and provide information. It also links with Facebook and Twitter. Musicians can use Bandsintown Concerts to establish and connect with a local fan base.
There are online resources you can use to create custom apps and market your music. The challenge is in getting prospective fans to download the app. You could offer incentives such as discounts on your online music, loyalty programs, giveaways, and discounts on concert tickets.
Musicians can create, promote, and sell music on their mobile devices using the right apps which can also be used to reach a wide audience through implementing an effective mobile marketing plan.