In the post, Jennifer Laycock lists "Four Social Media Lessons from SXSW's Mark Zuckerberg Interview". Which are:
Mistake #1 - Not Being Interested in What People are Saying
Mistake #2 - Acting too Familiar with Your Audience
Mistake #3 - Speaking For (and Over) Your Customers
Mistake #4 - Failing to Admit When You've Screwed Up
While the context here is obviously that of the interview, and the author relates them to "poorly executed social media marketing campaigns", I think the lessons are also useful in denoting possible pitfalls of leadership in general.
I think these mistakes can easily be made by leaders who don't trust their staff, or associations that don't trust their members. We need to really quickly learn to manage these attitudes, because they are no longer acceptable, and because if we don't, we'll really see the shift in power that is happening in favor of our users/members/audience in action, just like what happened here. This brave new world distrusts the company line, has zero tolerance for bullshit, and questions everything.
"When it comes to any type of conversation, be it a social media conversation or an interview of the youngest billionaire in the world before an audience of techies, it's essential to remember where the focus should lie. Stop worrying about talking yourself up and start worrying about how to spark conversation in others. Then sit back, be quiet and listen."
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