For the week of May 16, 2016 - May 22, 2016, U.S. brands captured 1.3 billion likes, shares, comments and retweets on content published on Facebook, Twitter and Instagram. Powered by Shareablee data, the top U.S. brands across Facebook, Twitter and Instagram for each respective industry is shown in the ranking below.
National Geographic (Media Publisher) ranked number one overall capturing more than 21.5 million total actions, led by Instagram photos from various National Parks. NBA (Sports) ranked second with 19.6 million social actions, driven by a contest on its Instagram calling for user submissions of #NBAart which are then featured on the account.
Of the top ten, XFINITY (Telecom) saw the most growth in social engagement over the previous week at 217%. The growth was the result of 244% increase in Twitter actions and 260% increase in retweets, driven by tweets promoting Fifth Harmony's performance at the Billboard Music Awards available via XFINITY OnDemand.
i Total actions metric includes the total volume of post-level likes, shares, retweets and comments.
ii Total content includes all posts, tweets and media posted by each brand across platforms.
iii Actions per post metric notes the average number of actions garnered by each brand.
iv Total fans/followers includes fans/followers for each brand as of May 22, 2016.