In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI's according to marketing objective.
Share your insights!
We built this framework to help marketers harness social insights for business value. What metrics do you use? Do you use a different framework? Share your insights with us and our community on Twitter by tweeting to #AwarenessTips.