As 2018 comes to a close, it's interesting to reflect on the eventful year that was in digital marketing, and to look at what the latest trends point to as becoming more significant movements over the next 12 months.
To provide some context on this front, the team from Socialbakers have put together the below infographic, which outlines a range of Facebook trends, brand performance stats and engagement insights.
Among their findings, Socialbakers notes that:
- Americans use the "Love" reaction the most vs. other countries (second straight year)
- U.S. brands on Facebook see the most shares of their content
- Netflix is the No. 1 brand in the U.S. when it comes to brands with the most "loved" content - they had two million "loves" in 2018.
There are some interesting points of note - and while they may not redefine your social post planning, they do provide some additional context into what's happening across The Social Network.