Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book.
The book is available for pre-orders at Amazon.com.
You can download Podcast #1 here or stream it from the Now is Gone blog.
Podcast #1 - Audiences versus Communities
- One-way communications to audiences versus two-way conversational marketing within communities
- The social media release as an example of community marketing
- The need to engage in two-way communications, even when its negative Jennifer McClure's work with New Communications Review, specifically analysis of FedEx's failure to respond to negative comments
- Jay Rosen's article highly influential article, "The People Formerly Known as the Audience"
Connect on Twitter, Jaiku, Pownce or Facebook.
nowisgone geoff+livingston brian+solis social+media socialmedia media+2.0 media2.0 media 2.0 social book pr publicrelations public+relations communications marketing communities audience jay+rosen
Link to original post