It’s no secret that among the 200 million monthly active Pinners, the platform is highly influential in their purchase process.
A study released by Pinterest in 2016 showed that some 93% of Pinners use the platform to plan for or make purchases, while 52% have seen something on Pinterest and made a subsequent purchase online. And as identified in the Mary Meeker Internet Trends report, Pinterest is much better at driving purchase intent than other social platforms.
To investigate this further, Pinterest recently conducted a study of more than 4, 000 weekly Pinners about their shopping habits.
Among their key findings:
- 90% of weekly Pinners use Pinterest to make purchase decisions
- 59% use Pinterest to find out more about their purchases
- 78% of Pinners say content from brands on the platform is helpful
They’ve collected their findings into this new infographic. There’s a heap of key insights here – if you’ve not considered the potential of Pinterest for your business previously, maybe now is the time.