I just had a great interview with Robin Carey, co-founder of the The Customer Collective.
Salespeople have become the second choice for information among buyers who'd rather just go to the Internet. But this actually creates opportunity for those who think and act like trusted advisors.
In the interview, I share how I got my start and why internet has shifted control away from (us marketers and salespeople) and to customers (buyers). I also describe a new role for today's sales person to add value which is becoming an expert content filter for our future customers.
What's the Customer Collective? It's a new business outreach community for sales and marketing executives. It was built in collaboration with established media companies like Business Week, ZDNet and BNET. I see it as a social media site (that doesn't focus on social media) but rather looks at real meat and potatoes sales and marketing. We need more sites like this.
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