With rising competition on Facebook, social media managers need to constantly post interesting and relevant content to keep engaging their fans. But how do you really do that? The key to a great social media strategy is to know what and when to post, in order to maximize the most likes, comments and shares possible. Fortunately for you the infographic from pagemodo below has some tried and tested methods spelled out to get your social media marketing rocking without spending a bunch of time doing it.
Why You Should Post
When you post great content, this increases the chances of your followers engaging with your post while increasing your brand's likeability. The more social activity your posts rack up, the better chance you have to generate new leads and customers for your business.
What to Post
Facebook uses a complex algorithm called EdgeRank to help determine which posts users see in their feeds. The bottom-line is competition for eye balls is fierce and you need every edge you can get to outrank your competitors. Research has shown that visual posts like photos are far more likely to go viral than status updates, videos or links. Users also react differently to the positive or negative subject matter of posts. Positive content gets more likes, while negative posts draw more comments as you tap into people's emotions.
Other handy Facebook tips:
- Best status and image captions are less than 80 characters.
- Want more comments? Ask a question or fill-in-the-blank.
- Caption this photo posts get 5.5X more comments.
- Calls to action get 45% higher interaction.
When to Post
While the best days to post may vary by your industry, there are some hardcore trends that can't be overlooked. Posts sent on Facebook between 8pm and 7am get a 14% higher interaction rate with less overall posting going on. But when is the best day to post? Studies have shown Saturday and Sunday to be the highest interaction days on Facebook with people off for the weekends having more time for social media. But if you're looking to share your blog content, studies have shown Thursday's to have a 10% increase in sharing compared to any other day of the week. Social sharing often peaks between 9am and 10am during the week and continues to decline throughout the day, with smaller activity spikes at 2pm and 9pm EST. Also posting 2-3 times a day can keep your fans engaged without clogging up their news feed. But if you have interesting and timely content, the demand for that never ceases so don't hold back great content.
What strategies have worked well for you on Facebook? Do you tend to get more engagement at specific times?