Pinterest can be a great tool for planning, and great for driving purchase intent among its 200 million active users. But did you know that Pinterest also reaches 40% of parents in the US, and 52% of parents-to-be?
That’s according to Pinterest’s latest research report – to get a better understanding of how and why parents use their platform, Pinterest commissioned a study, finding, among other things, that:
“Pinterest has become an indispensable resource for parents: some 81% of parents on Pinterest say they could not live without the app.”
Pretty interesting stats – you can check out the full ‘Parents on Pinterest’ report here, or check out the infographic below for more info.