From May 23 - May 29, 2016, U.S. brands and properties captured 537 million total actions (likes, shares and comments) from Facebook posts. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in the ranking below.
Tasty (Media Publisher) was number one in the ranking with nearly 11.6 million Facebook actions, also scoring the highest actions per post at more than 340,000. Tasty's most-engaged posts were video recipe tutorials for Mozzarella Stick Onion Rings, Deep-Fried Blooming Onions, and One-Pan Baby Back Ribs. NBA (Sports) ranked second with more than 5.4 million actions driven by posts celebrating comebacks by the Golden State Warriors and Houston Rockets.
Of the top performing brands, DISH (Telecommunications) saw the highest growth in Facebook actions over the previous week at 13,459%, driven by a post promoting its Home Improvement sweepstakes.
i Total actions include all post-level likes, shares and comments.
ii Total content includes all posts published by each brand across Facebook.
iii Actions per post is a calculation of the average number of post-level actions received, every time content is published.
iv Total followers includes the number of Facebook fans for each brand as of May 29, 2016.