According to Harry Hoover whose Blog entry I found on Social Media Today. I have found that emails keep coming into my mailbox, but like the omni-present banner ad - is anyone paying attention anymore?
I realize this position is in contrast of my post a few days ago regarding companies marketing through email and calling it Social Media Marketing, but that was with a company I have a relationship with, and I think that's key. The experience with the company, whether it's ordering something online or ordering dinner at a local franchise, is still king. Good Customer Service is the foundation of success for any company - always has been always will be. Companies who are using technology such as email to cold call you are as annoying as pesky telemarketers.
What are your thoughts? Email is slowly dying out as an advertising venue for those trying to get there foot in your door, other technology will come of age that marketers will embrace as the next big thing, remember getting unsolicited faxes? I don't even own a fax machine anymore, soon Twitter will be filled with albeit brief ads, they still will be annoying ads.
Until next time, Tim
Email: It's Not Dead. It Says It's Not Dead..