Newsjacking - or Trendjacking as it's referred to in this infographic - can be a great way to boost brand awareness, and a heap of brands have benefited from a timely, on message tweet, or a perfectly aligned Facebook campaign.
The trick with trendjacking is to tap into just the right topics, at just the right time, which, as you would expect, is very tough to do. For every Oreo 'Dunk in the Dark' moment, there are many more that miss the mark, and some which end up causing reputational damage by trying too hard and/or missing the broader context of the discussion.
To help provide you with a better idea of how to go about Trendjacking, the team from Meltwater have put together this flow chart to follow when you're considering jumping into a popular conversation.
The key point? Brand relevance is key. Check out the full infographic below for more info.
A version of this post was first published on the Digital Information World blog.