Software helps companies run smoothly. From help desk platforms to communication apps to social media posts, technology helps businesses get to know their customers and employees and build relationships with them.
Twitter is one social channel many companies use, but few use it as well as they should to have truly beneficial interactions. Fifty-seven percent of users have discovered a new SMB on Twitter, and three out of five of their followers make a purchase from a company based on a tweet.
However, it takes more than 140 characters to win over your audience: Your company needs a strategy built around analytics.
Using Twitter's built-in dashboard, you can review your metrics and decide what data best measures your goals. You can also check your tweet activity and, using Audience Insights, get to know your followers (and future followers) better by learning their interests and demographic information. The graphs, charts, and analysis available in the dashboard will give you a better idea of who you're reaching - and how you can reach them more effectively. Learn more in the infographic below.