Social Media Today is launching a new platform called SMT Influencer Connect that connects high-profile influencers with B2B brands seeking exposure across social media platforms.
The influencer marketing platform is designed to help influencers leverage their expertise to help brands gain exposure and spread their messages. The program will also help influencers grow their networks by working with top brands.
Via SMT Influencer Connect, influencers will be among the first to learn about the latest trends including new product launches, events and research as well as gain insider access to leading executives and breaking industry news.
Plus influencers will be compensated for something they already do-write!
"Once you sign up and are in our system, you'll receive notifications about opportunities from advertisers who are looking to work with bloggers like you to create content. You'll be matched with advertisers who are interested in leveraging your expertise and network," according to an email from Social Media Today CEO Robin Carey.
How does SMT Influencer Connect benefit bloggers?
"SMT Influencer Connect give you access to paid-for opportunities that can help you build your blog, business and bank account! Our service is similar to an online job board, only SMT Influencer Connect matches bloggers to advertisers who are seeking social promotion," according to the SMT Influencer Connect FAQ page.
Assignments submitted by advertisers range from Sponsored posts to photo contest promotions. When an influencer sign ups on the website, he or she can specify which particular campaigns she or he is interested in.
What if you are a brand interested in using SMT Influencer Connect to launch an influencer marketing campaign?
According to the website for SMT Influencer Connect, the platform "matches you to influencers who have the knowledge and expertise to present your message in a credible and trustworthy manner. When you activate your campaign, SMT will provide you with talent management, performance tracking, and payment of the influencers, thereby taking the hassle of running a campaign off of your hands."
A brand enters their criteria for an influencer marketing campaign, then SMT Influencer Connect "recruits and assigns candidates who best meet your requirements, so there's no time wasted."
Then the brand can log into a SMT Influencer Connect dashboard for progress updates and campaign results.
How is SMT Influencer Connect different than other influencer marketing platforms?
"SMT Influencer Connect is built upon our years of lessons learned-from spotting and vetting the best business bloggers to negotiating rates and preparing campaign guidelines that are easy to follow and that yield results. With the robust and tested platform created by Blog Meets Brand, SMT is here to help marketers get into the social stream: release a message to alert online media about a special event or promotion, plan and implement social campaigns, and create fresh and engaging branded content that boosts SEO and awareness."
Social Media Today has worked with brands including MasterCard, SAP, IBM, Hootsuite, Oracle, and Shell, among others.