Will McInnes, CMO of Brandwatch, talks about social listening, social media command centers, and how brands can move beyond the memory of Oreo's dunking in the dark when it comes to real-time marketing. SMT Shorts is a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less. Subscribe to our YouTube channel to make sure you don't miss future installments!
What's the fine line between being intrusive and responsive when it comes to social listening by brands?
Is there a difference between social listening, social monitoring, and social understanding?
What is a social media command center (and what beverages can we expect to find in one)?
Finally, for those of you sick of hearing about Oreo's legendary Super Bowl tweet, here's an example of another brand whose real-time marketing skills wowed Will: