Snapchat has published a new holiday marketing guide, which includes a range of shopping insights and usage trends designed to help guide strategic planning.
Snapchat’s 8-page “Wrapped in the Chat” overview provides notes on key shopping trends and outlines the role Snapchat plays in connecting users with gift recommendations.
As per Snapchat: “Holiday shopping is no longer an isolated consumer action. It is built entirely on a foundation of real-time, peer-to-peer reassurance within trusted social networks. The modern path to a holiday purchase relies on micro-moments of validation: a shopper surfaces an item, shares it inside a tight-knit circle, secures consensus from family or close friends, and moves from an initial consideration phase to an absolute conversion.”
The guide includes a range of stats to underline this use case and value.
It also highlights when Snapchat users are actively seeking gift recommendations.
The guide also includes notes on how to make best use of Snapchat’s various ad formats.
There’s also a checklist for planning success:
These are some handy notes, and with more people relying on recommendations from friends, Snapchat could be a valuable avenue to connecting marketers with potential shoppers this season.
