Millennials have been the key demographic of focus for the past few years, but a new generation is now coming into focus. - Generation Z.
As noted by Snapchat:
"Generation Z is the largest and most diverse generation in US history, and while Gen Z teens may be young (age 13-17), they’re a hugely influential group that’s already redefining both societal norms and brand-consumer relationships."
Indeed, Snapchat also notes that Gen Z already commands $44 billion in buying power, while they influence an additional $600 billion in how their households spend money.
And which is the best social platform to reach this young group?
According to recent research, YouTube, Instagram and Snapchat lead in teen usage, beating our Facebook and Twitter by a big margin.
This may be where Snap holds an advantage - take a look at this new infographic of Gen Z usage stats from Snap Inc.