"Board man gets paid."
The unlikely source of this now viral catchphrase, according to this latest Snap Chatter report, is NBA superstar Kawhi Leonard, who, along with his Toronto Raptors teammates, toppled the Golden State Warriors in the NBA Finals last month.
The NBA appears prominently in both the 'Celebrities' and 'Catch Phrase' elements of the June 'Snap Chatter' report, which highlights all the key discussion topics gaining momentum among Snapchat users.
These insights can be a great indicator of rising trends more broadly, particularly given Snapchat's popularity with younger audiences. Younger users tend to be on top of the next big thing ahead of older groups - so if you're looking to either reach younger consumers, or get ahead of the next key shift, it's worth paying attention to Snapchat's monthly trend updates.
You can read about all the latest discussion points among Snap Chatters in the infographic below, or check out Snap's full report for a more in-depth rundown of each.