Those crazy Millennials and their Snapchats.
Snapchat has this week published the latest version of its 'Snap Chatter' trends report, which highlights all the topics which saw significant increases in discussion volume within the app last month.
Much of it is likely as you would assume - 'National Sister Day' was a key focus of discussion, as was 'International Dog Day', which, given Snap's dog face Lens is one of the most popular ever, probably makes sense (also, as an aside, there are Snap Lenses specifically for dogs and cats).
But then there are some more left-of-center trends.
As per Snap:
"An intriguing British celeb caught Snapchatters' attention in August - but not for reasons you’d expect. Peppa Pig, the charming, cheeky little animated piggy, became the subject of a strange controversy about her height, and an even stranger meme about chocolate."
I mean, maybe that helps improve your understanding of how to reach Snap users. Maybe not.
Either way, you can check out the full listing of Snapchat trending topics for August 2019 below, and you can read Snapchat's rundown on each category here.