If you want to maximize the use of Snapchat from a marketing perspective, you first need to understand what people are talking about on the platform, how they're talking about it, and what's trending in broad terms.
The 'in-crowd' nature of Snap makes it harder to break into, brands that are looking to maximize their results need to spend time in the app and get to learn what Snapchat users are seeking. That's where this report comes in - earlier this year, Snapchat launched its monthly 'Snap Chatter' report, which looks at the key trending topics and terms across the network, in order to provide insight into what younger users are paying attention to.
And certainly, these can be valuable insights - many times, the trends among younger user groups end up flowing through, so you may be able to get ahead of the next big wave in your respective sector simply by monitoring what Snap users are discussing.
So what was trending on Snapchat last month? Check out the infographic below - you can also read the full report on Snapchat's business site.