Snapchat has released a new report which shows that fast food restaurants - or "quick service restaurants" as they've labeled them - are highly popular among Snapchat users, and advises how marketers can use that insight to advantage.
According to Snap:
"Like many in the United States, quick service restaurants (QSRs) play a significant role in the lives and behaviors of US Snapchatters. On average, US Snapchatters who frequent quick service restaurants visit more than 2x per week."
That might not be a great sign for the overall health of our youth, but as they say, the facts don't lie. In order to help businesses tap into this, Snapchat advises that brands can use these insights to fuel more effective creative messaging and campaign targeting that drives foot traffic to brick-and-mortar storefronts.
"Consider your audience’s path to purchase, and optimize your campaigns so that they see your ads when they’re at their most relevant."
There's a range of additional insights in Snapchat's full report, which is available here, or you can check out a summary of the key findings in the below infographic.