On a monthly basis, more than 450 million people visit Facebook’s various 'Buy, Swap and Sell' groups. This popularity led to the introduction of Facebook Marketplace where all these transactions now take place. Around 87% of eCommerce customers have stated that social media now plays an important role in helping them make a shopping decision.
Between 2011 and 2016 social commerce has generated more than $78 billion. This number is on a constant rise, and has made social commerce one of the most important features of online shopping, as opposed to treating it like an extra.
There are buy buttons on Pinterest and YouTube, shoppable Instagram feeds and you can even shop directly via Twitter. It’s of utmost importance that all of these eCommerce sites understand the importance of taking advantage of social media platforms and their user base.
To provide more insight into this growth, 16Best.net has put together this infographic which covers the timelines of social commerce, and provides a range of useful data on the trend's development.
Take a look at the full infographic below for more information.
A version of this post was first published on The Fried Side blog.