Which platforms are the main purchase drivers on social, and how is video, specifically, impacting the bottom line for businesses?

The team from Animoto recently surveyed 100 consumers and 500 marketers, in order to find out more about the latest video content tactics and trends that are generating real results.

Some of their key findings include: 

• 96% of marketers have placed ad spend against a video on social media.
• 93% of businesses have landed a new customer due to a social media video
• YouTube is the number one purchase-driving platform on social media.

Animoto’s report shows that YouTube is quickly gaining traction as the platform where businesses need to be, with video at the forefront as a key marketing tool.

For more insights, check out the full report (including a video summary) here, or take a look at the highlights in the infographic below.