Starbucks is a brand built upon luxury. The daunting menu options, the atmosphere... "the third place," right?
Imagine my surprise when I saw this scene outside a Starbucks store on my way to work this morning:
Coffee, cups, milk, etc. all on a temporary counter outside the store, complete with boxes of garbage (bottom right).
On one hand, this may be a good move that helps to stave-off the morning rush. However, in the long term, as a market leader in high-end speciality coffee, is this how you want people to perceive your brand?
What do you think?
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