Search trends are, logically, always changing, which can make it hard to keep up with what's happening in your industry - and impossible to stay on top of the broader shifts overall.

But knowing the biggest picture can be helpful, not only to see what's trending based on topical interests, but also based on where things are headed - which is particularly relevant for industry and niche related terms.

To help with this, the teams from Ahrefs and Siege Media have teamed up to analyze the most searched terms on Google among U.S.-based users over the last 12 months (finishing June 1st, 2018).

There are some off ones, but also some interesting trends - check out the full list below.

A version of this post was first published on the Digital Information World blog.