Creating content on a regular basis can be tough, especially when every post needs to be SEO optimized, hyper-targeted to your most lucrative audience segments, addressing key consumer queries, etc.
For one, you need to keep coming up with ideas for new content to ensure your messaging remains fresh and relevant. You also need to be doing it better than your competitors, staying one step ahead in order to maximize engagement.
It's a tough ask - but what would you identify as the biggest challenge that content marketing teams face?
To get some insight into this, the teams from SEMRush and The Content Marketing Institute recently joined forces to survey more than 1,800 writers, strategists, editors and PR and marketing managers to find out directly from them what they see as the biggest hurdles they face. They've collected their findings into the below infographic.
A version of this post was first published on the Digital Information World blog.