Looking to implement a content marketing plan for your business, but not sure where to begin?
Used well, content can help you maximize connection with your target audience, and become a key resource in your niche. Your content can boost brand awareness, exposure, and eventually, lead to greater business success as potential customers become aware of your brand and its expertise.
So where do you begin?
The key to content success is mapping out a full strategy from the beginning, so you know not only what you're going to create, and where you'll share it. But also, what metrics you'll be using to measure its success, and how you can track performance over time.
An effective content strategy does take time to generate results, and if you've not aligned with the right metrics, you can come off the rails quickly.
To help, here's an overview of a basic, 5-step content strategy framework that will help set your business on the right path.
A version of this post was first published on the Shane Barker blog.