Whether you're going for your first job interview out of college, or you're a seasoned business professional, virtually everyone now has to consider how they're presenting themselves online.
People can Google your name and instantly come up with your social profiles, and as such, how you present yourself online becomes your personal brand. Any transgression a customer finds online can potentially mean the end of your business relationship.
Because of this, personal branding online is a crucial skill to master, no matter what part of a business you're in - but it’s not always easy to know what to do.
A version of this post was first published on the Digital Information World blog.