The Big Brand Theory: Jay Bartlett of Xerox Talks B2B Marketing [VIDEO]

Just before the holidays, I caught up with Jay Bartlett in our New York studio to talk about the digital transformation of one of the world's most venerable brands, Xerox. In this interview, we cover what's happening in B2B marketing with data, measurement, and conversions. We also look at how to introduce the brand into a conversation that's taking place long before your sales team gets involved. I invite you to watch and comment.