We often hear about “big data” and the many ways in which it can provide benefit - but where does that data come from, and how do we actually collect and put it to use?
Data can come from transactions, industrial equipment, apps, sensors, monitors, business technology, search engines, and social media. As you’re well aware, even the smallest social media platforms can give marketers access to invaluable customer data, while the more established platforms are known for the mind-boggling amounts of data they have on users.
Companies generally need to use advanced technology, including CRM platforms and data management platforms (DMPs), to collect and organize this data for use in marketing, sales, and other ways. Such insights can help companies make data-based, accurate decisions, and discover hidden insights. Furthermore, this data can enable companies to predict future market trends, then act accordingly.
To learn more about where all this data comes from, and what, exactly, marketers can do with it, check out the infographic below.