While social media marketing and newer digital tactics (like video) tend to get the majority of the focus, traditional outreach methods can still be highly effective, with great relative response rates, dependent on your target audience.

In this, we're referring to TV ads, to hard copy magazines and newspapers, direct mail - all of these options can still have a place and be effective, and should not be overlooked. But another key element of any marketing strategy is email, and utilizing your email lists to maximize your efforts.

This new infographic from EveryCloud provides an overview of some key email marketing stats and figures to keep in mind - if you're not utilizing email to the fullest, it's worth taking note of the data, and considering how you can tap into the various opportunities on offer.  

A version of this post was first published on the Digital Information World blog.