As various studies have shown, triggering emotional response is the best way to get people to pay attention, and to motivate them to take action as a result of reading your content. 

This is even more relevant in the age of social platform algorithms - with machine learning systems distributing content based on audience engagement, including Likes, comments and shares, sparking that emotional, deeper level reaction is now even more critical to prompting wider distribution online.

Underlining this, the team from PAN Communications have put together this infographic, which outlines some of the key psychological elements which prompt greater audience response.

There are some important considerations here - check out the full infographic below.