Once upon a time, Snapchat was in line to take over the social network throne from Facebook. It had unique features, fast growth, and celebrity super-users. But as the hype has faded over the last year, one thing has become clear: Snapchat doesn’t have a good revenue model.
As Snapchat’s standing dipped, Instagram took off. In September, Instagram reported that more than 800 million people use it every month - more than four times the size of Snapchat’s user base. The number of advertisers on the platform also doubled to 2 million since March.
Instagram has become the the ideal social network, something built in a lab by the savviest venture capitalists and engineers. It copies Snapchat’s best features, avoids Twitter’s divisive minefield, and has the support of Facebook’s business empire.
This post was first published on the Digital Information World blog.