In influencer marketing, you can go big (think Selena Gomez, David Beckham, and other celebrities) or you can go small (industry experts, bloggers, and niche-market personalities), But whichever option you choose (maybe both), influencer marketing can have a significant impact on your business.
The below infographic from corporate video production company One Productions looks at the differences between macro and micro-influencers, and the benefits of influencer marketing - along with a general outline of what you can expect to pay to work with the various types of influencers.
For example, 94% of marketers who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11x the ROI of traditional advertising.
Check the full graphic below for more insights.
This post was first published on the Digital Information World blog.