The automotive industry and social media is duo that has found great success in the marketing world. There are so many ways to use social media and the auto industry is one that has done extremely well beyond the traditional channels of Facebook and Youtube. Over the last few years, the automotive industry has continued to push the boundaries of social media as the brands within it compete for share of voice and brand leadership.
Yet, even today the industry is met with one piece of the puzzle still to be found. That is, the idea of transitioning from using Twitter and Facebook for conversations and driving to a place filled with conversion. The idea of generating meaningful and measurable results such as sales and foot traffic into a dealership. The following infographic showcases a few of the opportunities, threats and challenges of going from conversation to conversion.