As a fundamental component of search engine optimization, link acquisition is a broad term which describes a practice many marketers understand, yet few are able to master. This handy visual guide will walk you through the relevance of over 20 types of link-building and earning tactics to help inspire your next off-page SEO campaign.

The Table of Link Acquisition provides insights into a number of common tactics for link building and earning. As a fundamental pillar of SEO, along with content, link acquisition remains one of the main driving factors for achieving higher ranking positions in organic search results. 

Our points-system mimics the traditional periodic table in displaying elements and symbols for each link building and earning tactic. 

• Color-coded classes - Link-building tactics classed by local, technical, collaboration, attraction, paid and technical. These are also reflected in the first letter of the element-symbol. For example, broken links is 'Tb', where the 'T' stands for technical.
• Element-symbol coded tactics - The last letter of the symbol represents the tactic itself. For example, broken links is 'Tb', where the 'b' stands for broken.
• Points valuing SEO-relevance - The point-system is rather a scale to pin-point the strategy’s SEO relevance. For example, 'an' (+3) has more relevance than 'Pc' (-1).

Check out the full link-building table graphic below (right click and open in a new window for the full-size version).