What can brand advocacy do for your business? People who love your brand will introduce you to your new customers. Recommendations come from your advocates - a network of highly satisfied, passionate and connected customers who love your products and service. It can create awareness of your brand, help increase your sales, and increase consumers' trust in your brand. 50% of advocates recommend a brand because they had a good experience with a product or service. This infographic illustrates the importance of brand advocacy in your digital marketing strategy. Customers trust people like them, and that is who you're brand advocates are. They are customers who love your product and want to recommend it to the people they care about.